Case Study

Asgard Consulting

A Multi-Brand Digital Transformation

Client Overview

Asgard Consulting is a leading business consulting firm specializing in funding solutions, strategic growth, and financial services for SMEs across Canada. To better align their digital presence with their expanding service offerings, Asgard Consulting partnered with Monolith Marketing for a comprehensive brand and website overhaul. The goal was to create a marketplace-style WordPress website that distinctly showcases their various divisions while enhancing SEO and digital marketing efforts.

The Challenge

Asgard Consulting needed a modernized digital presence that better reflected their evolving brand. Key challenges included:

New WordPress Website & Theme – Upgrading to a marketplace-style site to clearly separate their service divisions.
Brand Overhaul & Logo Refresh – Revamping their color palette, typography, and logo for a more cohesive identity.
Site Map Overhaul & High-Targeted Pages – Structuring the website for improved navigation and user engagement.
SEO & Keyword Expansion – Adding 500 new targeted keywords for improved search rankings.
Google Ads Campaign Rebuild – Enhancing PPC strategy to drive higher-quality traffic.
Phased Launch of Micro-Sites – Creating individual branded microsites for Asgard’s sub-brands.

Our Approach

Monolith Marketing executed a strategic digital transformation, ensuring that Asgard Consulting’s new website would enhance both branding and functionality while supporting long-term scalability.

1. Marketplace-Style WordPress Website

We built a custom WordPress website that separates Asgard Consulting’s services into distinct brands, improving clarity for potential clients. Key features include:

Clear segmentation of Asgard Grants, Asgard Marketing, Asgard Capital, Asgard Consulting, and Asgard Accounting.
A marketplace-style layout that allows each brand to maintain its identity while being part of the Asgard ecosystem.
A seamless, responsive design optimized for desktop and mobile users.
Custom landing pages designed to drive conversions for each division.

2. Brand Overhaul & Logo Refresh

To ensure consistency across all Asgard brands, we developed:

A revitalized logo and color palette that align with Asgard’s growth vision.
Typography and design refinements for a more polished, professional feel.
A cohesive brand strategy ensuring alignment across all microsites and marketing efforts.

3. SEO Strategy & High-Impact Pages

We restructured the website with an SEO-driven approach, including:

A full site map overhaul to improve user navigation and search engine indexing.
500 new highly targeted keywords for enhanced search visibility.
Content redevelopment focused on high-converting service pages.
Technical SEO optimizations for faster load times and improved Google rankings.

4. Google Ads Campaign Rebuild

We revamped Asgard Consulting’s Google Ads strategy, optimizing:

Targeted ad campaigns to reach the right audience segments.
Landing page alignment for better ad relevance and conversion rates.
Keyword bidding strategy to maximize ad spend efficiency.

5. Phased Launch of Asgard Microsites

To further strengthen Asgard Consulting’s digital ecosystem, we developed individual microsites for:

Asgard Grants – Focused on grant consulting and funding solutions.
Asgard Marketing – Dedicated to branding, web design, and advertising services.
Asgard Capital – Specialized in investment and financial structuring.
Asgard Consulting – Highlighting their core business consulting expertise.
Asgard Accounting – Providing expert accounting and financial services.

These microsites are being strategically deployed in phases through Q2 of 2025, ensuring a smooth and effective rollout.

The Results

Asgard Consulting now has a fully rebranded, high-performing WordPress website that clearly separates its service divisions while providing optimized SEO and PPC strategies. With a modern, scalable digital infrastructure in place, Asgard is well-positioned for sustained growth and increased client engagement.

Key Wins:

✔ A high-performance, marketplace-style WordPress website
✔ Refreshed brand identity with an updated logo and color palette
✔ Site map restructuring & targeted content overhaul
✔ 500 new SEO-optimized keywords for improved rankings
✔ Google Ads campaign rebuild for higher lead generation
✔ Strategic phased rollout of Asgard’s microsites

Looking to Build a Scalable Digital Presence?

Monolith Marketing specializes in Web Design, WordPress Development, Branding, SEO, and PPC Strategy to help businesses like Asgard Consulting achieve digital excellence. Contact us today to elevate your online presence!