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Because we live in such a fast-paced digital world, your digital footprint is more important than ever! We use a Digital Market Analysis to analyze your business’s online presence and discover any untapped opportunities. 

What is a Digital Marketing Analysis?

A Digital Market Analysis (DMA) is a report generated specifically about the status of your current online presence and points out areas where your business needs the most nourishment and care. It reports how your business stacks up in various online directories and uncovers gaps in your online strategy, highlighting areas that require attention and improvement.

Once we have this valuable information, we can take the next step by proposing solutions that will benefit your business and get you “Digitized & Legitimized”

Listings & Reputation

Customers now heavily rely on the Internet to discover new businesses and make purchases. That is why it’s critical to ensure your listings and online reputation are not only present but also positive and accurate!

A Digital Market Analysis focuses on evaluating the performance and perception of your business across various listing platforms and reputation channels. Through the DMA, we dive into your business listings, assessing their accuracy, consistency, and visibility across directories, review sites, and online platforms. We also analyze your online reputation, examining customer reviews, ratings, and sentiment to gauge your brand perception. From there, we can uncover areas where your listings can be optimized and pinpoint the opportunities to improve your online reputation! 

Reputation

Your reputation today is more about what customers are saying and less about what the business says about themselves.

Reputation today

Consumers are able to define a business by providing real-time feedback on review sites, social media, forums, and other channels. Whether it’s raving about your business or letting everyone know they had a terrible experience, these platforms have empowered customers more than ever when it comes to branding.

Consumer feedback

Consumer feedback is now an integral part of any businesses marketing, so it’s important that they stay proactive. But managing a successful online reputation may seem like a daunting task for a business owner. Monitoring their digital profile can include everything from responding to negative reviews, amplifying positive feedback, and creating an authentic online image.

Digital Marketing Analysis

Most businesses may find that cultivating their digital profile on their own is too time-consuming, but that’s where we come in. With a DMA you can see where your business is lacking, in terms of reputation.

SEO

Social Media

Social media has become a key player in modern communication, connecting individuals, businesses and communities on a global scale! 

Through the Digital Market Analysis, we dive deep into your social media metrics, including reach, engagement rates, follower growth, and content performance. This analysis reveals what resonates with your audience, and identifies opportunities for improvement in order to grow your social presence. 

Website

Your website serves as the cornerstone of your online presence, attracting and directing customer traffic. Understanding how your website performs is one of the most important aspects when it comes to outshining your online competitors. 

The Digital Market Analysis evaluates your website’s overall performance, user experience and conversation rates. By comparing these metrics to industry benchmarks, the DMA provides us with the knowledge to uncover areas for improvement. 

SEO

Advertising

With the majority of consumers spending significant amounts of time online, digital advertising has become indispensable for businesses that are looking to grow.

The significance of a Digital Market Analysis lies in assessing the level of exposure and presence your brand has in digital ads. With the growing importance of digital advertising, a comprehensive analysis reveals whether your business has maximized its online advertising potential or if there is room for improvement.

Let’s set the record straight: every business needs to invest in SEO!

Search Engine Optimization (SEO)

SEO is the work that goes into improving a website’s ranking in organic (unpaid) search results on search engines like Google and Bing.

A Digital Market Analysis assesses factors like keyword optimization, on-page elements, backlink profiles, and site architecture, providing a clear understanding of your ranking position and areas for enhancement. From there, we can start developing a targeted SEO strategy to improve your online visibility!  

Digital Marketing Analysis