In the world of Marketing

Everyone has questions. Here are some of the most frequently asked ones:

Yes we do, we build primarily in WordPress but have skill sets in Shopify, Wix, Squarespace and others.

We start with a digital marketing analysis to see where you are at today. Marketing strategies depend on your business and market but we notice most businesses can get some quick wins with optimizing your: listings, reputation, social media presence and website. 

Yes, we offer search engine optimization (SEO) services. SEO is a set of practices and strategies aimed at improving your website’s visibility and organic (unpaid) search engine rankings. By optimizing your website’s content, structure, and technical aspects, we can help increase its chances of appearing higher in search engine results pages (SERPs) when users search for relevant keywords or phrases related to your business.

We start with a Digitize and Legitimize methodology. We start with a full digital market analysis and identify the weak points and build a strategy that starts to fix it according to your budget and timelines. Once you are satisfied with your increased visibility we assist with running awareness paid campaigns.

We understand that businesses evolve, and there may be a need to refresh or rebrand your existing identity. Whether you’re looking for a subtle brand update or a complete rebrand, we can help! We will assess your current brand and work with you to redefine your brand strategy, visual identity, and messaging to ensure it aligns with your new goals and resonates with your target audience.

Of course! We believe in collaborative partnerships and value your input in the creative process. We see ourselves as your creative partners, working closely with you to understand your vision, preferences, and goals. Your feedback and involvement are integral to shaping the creative direction of your brand. We aim to create a brand identity that aligns with your vision while leveraging our expertise to deliver impactful results.

Effective branding can bring numerous benefits to your business. It helps create a memorable and recognizable presence in the market, enhances your credibility and professionalism, attracts your ideal customers, and fosters a sense of trust and loyalty. A well-defined brand strategy also guides your marketing efforts, ensuring consistency and alignment across all touchpoints.

All we ask for is open and honest communication! A clear understanding of your goals, design preferences, target audience and budget is essential for a successful web design and development process! Together, we can create a website that reflects your brand and achieves your objectives.

We deliver projects on time as long as we have agreed upon a realistic timeline and budget! However, please note that any changes to the scope of work or unforeseen external factors may cause delays. Rest assured, we are committed to transparent communication and will keep you informed throughout the process to minimize any potential disruptions.

Absolutely! We prioritize mobile-friendly and responsive design to ensure your website looks and functions flawlessly across various devices, including smartphones, tablets, and desktops. We follow industry best practices and use responsive design techniques to provide an optimal user experience on all screen sizes.

No reputable SEO agency can guarantee a #1 ranking on search engines. The ranking positions are determined by complex algorithms that take numerous factors into account. While we cannot guarantee specific rankings, we focus on implementing proven SEO strategies that increase your website’s visibility and improve its chances of ranking higher in search results.

Yes, optimizing your website for SEO involves making certain changes and improvements. This may include optimizing meta tags, improving website speed and performance, creating high-quality and relevant content, optimizing site structure and navigation, and ensuring mobile-friendliness. We provide recommendations and guidance on necessary changes to help optimize your website for better search engine visibility.

The timeline for seeing SEO results can vary depending on various factors, including the competitiveness of your industry, the quality of your website, the extent of optimization, and the level of competition in your target keywords. SEO is a long-term strategy, and it typically takes several months to see significant improvements in rankings and organic traffic. However, with consistent effort and ongoing optimization, you can achieve sustainable results over time.

Ideation is the process of generating creative ideas and concepts while copywriting involves crafting persuasive and engaging written content. Ideation helps develop unique and innovative marketing strategies while copywriting conveys your message and effectively communicates with your target audience. Together, they play an important role in capturing attention, building brand identity, and driving customer engagement.

We understand the importance of maintaining brand consistency. We take the time to understand your brand’s unique voice, values, and personality. We make sure that the copy we create aligns with your brand guidelines and reflects your desired tone, whether it’s professional, conversational, authoritative, or playful. We also provide ample opportunities for feedback and revisions to ensure the final copy meets your expectations.

Blogging is an essential component of a comprehensive marketing strategy. It helps drive traffic to your website, improve search engine visibility, establish your brand as an industry authority, engage with your audience, and generate leads. By regularly publishing valuable and relevant content, you can attract and retain customers, build trust, and position your business as a go-to resource in your niche.

The choice of social media platforms depends on your target audience and business objectives. We analyze your target audience demographics, preferences, and online behaviour to determine the most relevant platforms. It could include popular platforms like Facebook, Instagram, Twitter, LinkedIn or industry-specific platforms. By selecting the platforms where your target audience is most active, we can effectively reach and engage with them.

Absolutely! We provide content creation and management services for social media. We create exciting and visually appealing content tailored to each platform and aligned with your brand identity. This includes designing graphics, writing captions, and scheduling posts. We also manage community engagement by responding to comments, messages, and reviews. Consistency is key!

We use various metrics and tools to measure the effectiveness of digital advertising campaigns. These metrics include impressions, clicks, click-through rates (CTR), conversions, conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and more. We set up tracking mechanisms, such as conversion tracking and event tracking, to gather data and insights. This allows us to analyze campaign performance, make data-driven optimizations, and provide detailed reports on the results achieved.

We analyze your business goals, target audience, industry, and budget to determine your business’s most suitable digital advertising channels. We consider audience demographics, platform usage, and advertising effectiveness to make informed decisions. By understanding your specific requirements, we can recommend the channels that are likely to deliver the best results.

A/B testing, also known as split testing, compares two or more variations of an element in a digital advertising campaign to determine which performs better. It involves creating multiple versions of an ad, landing page, or call-to-action and splitting the audience to see which version yields better results. A/B testing allows businesses to optimize their campaigns by identifying the most effective elements, such as ad copy, visuals, headlines, or landing page layouts. It helps improve conversion rates, ad performance, and overall campaign success.

You can choose to add enhanced services at any time, depending on your evolving needs and priorities. While some businesses may opt to include enhanced services from the beginning, we are flexible in adapting to your changing requirements and can integrate enhanced services into your existing marketing strategy!

Enhanced services add value to your marketing strategy by offering specialized expertise and solutions that go beyond the standard offerings. They provide additional tools, insights, and tactics to enhance your marketing campaigns!

Yes, we can provide a breakdown of the cost for each enhanced service as part of our proposal or pricing discussion. Our pricing structure is transparent, and we can outline the individual costs associated with each service. This breakdown allows you to understand how the cost is allocated and make informed decisions based on your budget and priorities. We believe in providing clarity and transparency when it comes to pricing!