RUN YOUR FREE MARKET ANALYSIS, TODAY!
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Thanks to how quickly we can discover information, your customers know way more about your business before they set foot in your front door or visit your website.
What is a Digital Marketing Analysis?
Digital Marketing Analysis or DMA is an automated needs assessment report that scans the web for a business’s information, reporting how they stack up in various online directories.
These insights provide a place to start the conversation with you by highlighting gaps in your online presence. Through this analysis, we can propose solutions to address these needs.
Customers are relying on the internet more than ever to find local businesses, which is why it’s important that your listings are present and accurate. If your businesses information is missing or incorrect, it can result in unhappy customers, lost revenue, and a drop in online search rankings.
With 81% of consumers performing an online search before making a purchase decision, and a whopping 88% of local, mobile searches resulting in a store visit within 24 hours, it’s imperative that you ensure your listings are up to date.
Your reputation today is more about what customers are saying and less about what the business says about themselves.
Consumers are able to define a business by providing real-time feedback on review sites, social media, forums, and other channels. Whether it’s raving about your business or letting everyone know they had a terrible experience, these platforms have empowered customers more than ever when it comes to branding.
Consumer feedback is now an integral part of any businesses marketing, so it’s important that they stay proactive. But managing a successful online reputation may seem like a daunting task for a business owner. Monitoring their digital profile can include everything from responding to negative reviews, amplifying positive feedback, and creating an authentic online image.
Digital Marketing Analysis
Most businesses may find that cultivating their digital profile on their own is too time-consuming, but that’s where we come in. With a DMA you can see where your business is lacking, in terms of reputation.
Search Engine Optimization
Business owners must first understand that search engines have completely revolutionized the modern buying process and that consumers are searching for their business services online. Consumers are using search engines to assess their options and to qualify the goods and services they’re interested in without ever needing to set foot in a brick and mortar store. In fact, a recent study revealed that 81% of consumers will perform an online search before making a purchase decision.
SEO is the work that goes into improving a website’s ranking in organic (unpaid) search results on search engines like Google and Bing. The goal with SEO is to rank on page one for the right keyword search phrases that are relevant to your business.
Let’s set the record straight: every business needs to invest in SEO!
Let’s face it – consumer attitudes are changing when it comes to shopping. In a world with Google, Yelp, and Facebook, users have easy access to all the information they need before making a purchase decision. Walking into a store is no longer required for a first impression, judgement has often been made online before taking one step.
Without a quality website that properly communicates the appropriate information, consumers are likely to dismiss your business and move on to a competitor. A business’s website is their virtual storefront, and just like it was when customers walked down main street, it needs to entice them to check out what they offer and why they should do business with them.